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Evaluating and Scaling Your Digital Engagement Activities
13th March 2019 @ 9:30 am - 12:30 pm
By understanding the value and measuring the impact of your marketing activities, and how insights can be applied, you will feel more confident in making decisions about your engagement strategies and potential returns on investment.
In this workshop with Eren Kocyigit, founder of Next Big Thing and marketing lecturer, you will have a chance to learn why evaluation is important to do from the beginning and on a continuous basis; the different ways to evaluate your activities and how insights can be used to refine your marketing strategy, product/offer and customer proposition.
This will include:
- Audience engagements & call to actions
- Acquisition, retention and extensions
- Sales and income generation
- Market positioning
- Innovation opportunities
- Strategic marketing planning
As a result of attending this workshop you will have a better understanding of how to measure the impact of your engagement activities and the insights that can be applied in your business.
We will be taking photographs at the event for social media and promotional purposes. Please let us know if you do not want to be included.