The growth in B2B SaaS software over the past decade has been nothing short of stunning. As SaaS companies make it easy to try and buy their products on a recurring basis, IT and Finance departments are frequently not even aware of the software teams are using, and the scope of software sprawl across an organization.  In this session, we will dive into the latest software trends, share new data on software usage in early sate startups, and help you understand what you can do to get ahead of the curve.

Rob is CMO at Cledara, the SaaS Management platform built for scaleups. He brings over 20 years of marketing experience ranging from lean startups to large enterprises, including running product marketing for Symantec, international marketing for PayPal, International expansion leadership roles at eBay and more recently, various CMO roles for early fintech startups. Rob grew up in Rome Italy, and recently moved to Spain in 2019 from Silicon Valley.