W.UP – AI-powered Banking Experiences

W.UP empowers financial institutions to unlock opportunities in data and create AI-driven banking experiences with personalized and contextual interactions.

People demand smarter financial experiences. Banks must become personalised and proactive by unlocking opportunities in data.

W.UP transforms the way banks generate digital revenue and interact with clients through AI-powered experiences. W.UP was established in November 2014 by a group of highly skilled fintech specialists, each with more than 15 years of experience in digital banking from all over the globe. 

W.UP’s flagship product, Sales.UP is an insight-driven sales and engagement platform. It helps banks understand, enrich and analyse banking data like transaction history and demographic data, and non-traditional information such as customer location. Using advanced analytics and ML algorithms, Sales.UP calculates customer profiles and detects insights in real time that enable personalized and contextual interactions between banks and their clients.

Latest Tweets from @WUP_digital

  • Ready to wrap this year up? Aren’t we all. Here are four thought-provoking ideas from this year’s expert discussions to inspire your 2021 digital banking strategies. ,
  • Ten percent of our thoughts involve measuring ourselves to others, scientists say. Can banks help us turn our drive for social comparison into healthier spending habits? ,
  • Shopping sprees, it seems, are no longer in fashion. Mindful money is. And it’s time banks stepped up to the challenge. ,
  • Get legal and compliance on your side, keep things flexible and innovate with a purpose – here’s a checklist for making bank-fintech partnerships work, as seen by digital banking experts. ,
  • Is branch banking dead? Áron Vitályos, Senior Banking Consultant at W.UP, says no. But it could be better. Here is how. ,

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