W.UP – AI-powered Banking Experiences

W.UP empowers financial institutions to unlock opportunities in data and create AI-driven banking experiences with personalized and contextual interactions.

People demand smarter financial experiences. Banks must become personalised and proactive by unlocking opportunities in data.

W.UP transforms the way banks generate digital revenue and interact with clients through AI-powered experiences. W.UP was established in November 2014 by a group of highly skilled fintech specialists, each with more than 15 years of experience in digital banking from all over the globe. 

W.UP’s flagship product, Sales.UP is an insight-driven sales and engagement platform. It helps banks understand, enrich and analyse banking data like transaction history and demographic data, and non-traditional information such as customer location. Using advanced analytics and ML algorithms, Sales.UP calculates customer profiles and detects insights in real time that enable personalized and contextual interactions between banks and their clients.

Latest Tweets from @WUP_digital

  • What does a truly digital banking ecosystem look like? What have Nordic banks got to teach us? Here are some of the questions that have stayed with us after our joint webinar with Mambu. ,
  • A missing €1.9 billion in cash, stranded card holders and a two-day mission to survive Wirecard-gate – here’s what banks should take home from the industry’s latest scandal. ,
  • In customers’ eyes, no bank is too big to fail. Here’s how the financial services industry can use past mistakes to build a brighter future. ,
  • Who will be the winners and losers as the world recovers from COVID-19? Join our online panel discussion to find out: we’ll be covering what a truly digital banking ecosystem looks like and what banks can learn from it to stay ahead of the game.
  • We’re not gonna lie: setting up a personalisation platform has its pitfalls. Here are 4 key steps to take to improve your project outcome from our very own data scientist, Csaba Ragány. ,

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