W.UP – AI-powered Banking Experiences

W.UP empowers financial institutions to unlock opportunities in data and create AI-driven banking experiences with personalized and contextual interactions.

People demand smarter financial experiences. Banks must become personalised and proactive by unlocking opportunities in data.

W.UP transforms the way banks generate digital revenue and interact with clients through AI-powered experiences. W.UP was established in November 2014 by a group of highly skilled fintech specialists, each with more than 15 years of experience in digital banking from all over the globe. 

W.UP’s flagship product, Sales.UP is an insight-driven sales and engagement platform. It helps banks understand, enrich and analyse banking data like transaction history and demographic data, and non-traditional information such as customer location. Using advanced analytics and ML algorithms, Sales.UP calculates customer profiles and detects insights in real time that enable personalized and contextual interactions between banks and their clients.

Latest Tweets from @WUP_digital

  • Banking is now digital – and digital is mobile. Here’s how banks can gain an edge in the mobile banking arena in 2021, as seen by W.UP’s Ferenc Száraz. ,
  • Humans: 0, machines: 1. According to a new Oracle study, 63% of people trust robots over humans to manage their finances. But what does this mean for the banking industry? Share your thoughts below. ,
  • Customers don’t expect banks to make finances easier. They expect banks to make their lives easier, financial or otherwise. Learn how a new generation of personal financial management tools can help you do just that.
  • It’s not too late for New Year's resolutions – here are our top 3 suggestions for banks to get – and stay – ahead of the game in 2021. ,
  • How to make personal finance management tools work? See it on Netflix. ,

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