Aleka has provided strategic communications advice to both listed and private companies across a variety of sectors, including technology, real estate, professional and financial services, healthcare and consumer. Her extensive experience includes global multi-market mandates as well as national programmes in both the UK/ European and US markets. Aleka is currently New York based with a global PR agency, having lead the growth of the firm’s London technology and professional services team initially.
Tech and innovation have long been Aleka’s passion, working with internationally recognised brands such as Bloomberg LP, UBS, Prodigy Finance, KPMG, Cable & Wireless Worldwide, Zurich’s Kickstart Accelerator, AECOM, Allen & Overy, Linklaters and Lloyds Bank; as well as new market entrants like The Memo (now acquired by Forbes) and Level39, both of whom push the status quo and challenge existing brand-perceptions.
Aleka’s experience and passion enables her to identify opportunities in the less obvious places, to change perceptions, and help innovative businesses achieve the recognition they deserve and break into new untapped markets.