Antonella is a passionate Marketing, Brand and Communications leader with expertise in financial services, technology and start-ups. She combines a classical marketing approach with the dynamics of digital marketing, and has broad experience in marketing strategy, value proposition development, product launches, brand management, communications, business development and strategic partnerships.
She is the Founder of We Marketing, an international hub of senior marketers with the expertise and passion to grow innovative businesses. Antonella collaborates with disruptive companies that aspire to become the next market leaders. From innovators that champion transparency in financial services to tech enterprises that are driving transformative changes with sustainable solutions. She believes in growing a business and building a brand at the same time and does so by blending the art and science of marketing.
For most of her career, Antonella worked at Visa Inc Europe where she held senior roles in international B2B and B2C marketing, including Vice President Client Marketing, Head of Product Marketing and Head of Sponsorship & Promotions. In 2000, she launched The Future Takes Visa brand campaign in Europe. The brand strategy and its execution focused on new biometric payment methods, a strategy which was years ahead of their launch in markets. For London 2012 she played a pivotal role in the commercial engagement with key international clients and in bringing to life Visa’s innovation agenda with included the marketing launch of the first mobile payment app (the result of a partnership between Visa and Samsung). Her interest in the intersection of loyalty, data and payments led her to launch and grow the Card-Linked-Offers business in partnership with Edo Interactive, a US venture-backed start-up.
Antonella is an Advisor to Women Who Tech and has been a judge on their Women Startup Challenge Europe 2018 and 2019. She is currently building international brands with Ekstasy and was a business Advisor at Notpla, the winning start-up of the Wired Retail Award which is on a mission to make plastic packaging disappear.