I am a high performing executive, with 20 years’ experience as a global business leader who has succeeded in delivering significant results and business change in B2B, B2C & B2G across multiple cultures, multiple sectors (Technology, Lighting, Mobility, Consumer Electronics, Agriculture, Food, Energy, Commodities, Institutional, Venture Capital and Startups) and based out of multiple locations (Portugal, Spain, The Netherlands, China, United Kingdom, Germany, Bahrain, Malaysia, Switzerland and France).
Being strongly customer focused, I combine creativity and clear strategic vision with practical commercial focus. Expert in accelerating business growth with unique technology-commercial-financial knowledge. I am skilled in building teams and developing talents across the globe. I have strong stakeholder management skills and genuine inclusive leadership with strong values and ethical standards.
After founding two startup projects, I am currently a Venture & Innovation Partner, Startup Mentor&Advisor and a Guest Lecturer in Marketing, Innovation, Digital Transformation and DLT_Blockchain.
I hold an MSc in Industrial Engineering, an MBA in Business Management and I am PhD candidate with on-going research in Digital Transformation and DLT’s_Blockchain Ecosystems. I have worldwide mobility and I am professionally fluent in 4 languages (Portuguese, Spanish, English and French).
Specialties: Business strategy, marketing planning, strategic marketing, digital marketing, inbound marketing, customer marketing, brand strategy, brand activation, consumer experience, international business development, account management, client relationship, go-to-market strategies, sales enablement, marketing automation, CRM, corporate&product innovation, digital transformation, DLT, Blockchain, data analytics, predictable modelling, e-commerce, eMarketplaces, venturing strategy, venture capital, deal-flow, international trading, structured finance, supply chain optimisation&traceability.