Chris Michael

Chris graduated from Imperial College in 1989 and, in his final year, setup a research and publishing business. Since the mid 90’s he has been at the forefront of digital marketing, creating data driven campaigns and cutting edge web technology including: creating the world’s largest paywall video service for Emap; pioneering MVT to optimise global email campaigns for Ladbrokes; and inventing spam email.

He has also built and integrated content management systems and social media platforms for clients such as 32 Red, Best Western, Ladbrokes and UKTV. He was one of the founders of Crayon in 2006, where he specialised in bringing together data, UX, design and tech to generate business changing results for clients such as BT, Hiscox and Laithwaites.

His role at Karmarama is to provide digital consultancy to clients, technical leadership across the agency and manage the development teams.