Dean Demellweek

Dean works at the intersection of marketing communications, technology and innovation. He works closely with innovation programs and start-up accelerators where he leads design thinking for innovation workshops.

During his years in advertising, Dean refined the art of making the complex simple and compelling. He is also a speaker and blogger on innovation. He believes that the only sustainable way into the future is to have an integrated approach between business strategy, creativity and technology.

Dean earned his MA in Applied Imagination in Creative Industries from the Central Saint Martins, University of the Arts London. He is a member of American Marketing Association and FinTech London Tech Advocates.

Dean often participates in industry conferences and specialist panels, and is a contributor to the FinTech Innovation debate.