Deborah Wood

Deborah Wood is an advisor helping early stage businesses to increase traction through customer-centric proposition design, working with all technology sectors including Cybersecurity, Intelligent Mobility, AI and FinTech.

With a client-side background throughout her career dedicated to creating, growing and managing blue chip brands, Deborah has spanned both product and service in B2C and B2B, with businesses such as Diageo, Barclays and Orange.

During the last 3 years, Deborah has tailored this extensive operational know-how to bring it to start-ups and scale-ups in an agile and accessible format. She specialises in identifying how offers can be shaped to create value for both customers and for the business, combining the latest value proposition design techniques with tried and tested blue chip brand-building skills in a proprietary framework. Deborah is the founder of Ascendit and is passionate about supporting early-stage businesses to build the foundations for world class brand propositions.