Michele is the Managing Partner of Rock Mission, UK’s leading growth marketing agency, where he led engagements with several successful financial services companies all the way from startups such as Coverly (from Bibby Financial Services) to big corporations such as HSBC. He is experienced with both B2B and B2C business models.
Michele’s approach to growth has two specific traits: fast and data-driven. His conviction is that speed of experimentation is far more important than refinement of execution, as long as data are gathered and verified along the journey. When mentoring, Michele is a person that is not worried to give/take harsh feedback and likes to break down status quo and opportunities in a simple, bite-sized manner.
Michele holds an MBA from ESCP Europe, where he’s also a visiting lecturer for their Master in Digital Transformation and Leadership, and is a Non-Executive Director in several London-based technology startups.
Twitter: @m_cuccovillo