Russell has been involved with start ups since 1997. At 15 he founded his first start up which over a period of 4 years of incubation developed into managed services and cloud provider Dedipower. In 2011 Dedipower was sold to Bridgepoint who was consolidating the UK market through Pulsant. Dedipower had £8.5m turnover, £2.5m EBITDA and 50+ employees and featured in the The Sunday Times Microsoft Tech Track 100 (#41, 2010) at the point of sale.
“Having completed the hard work in 1997-2001 developing the business model I transitioned to a part time role and completed a University degree in Aerospace Engineering, this enabled me to get a job with Fidelity Investments and ultimately add value as a non-exec director with strategic, talent and M&A advice.”
While at Fidelity Russell covered the European technology sector. He was involved with many TMT transactions including the Telecity IPO, Monitise carve out of Morse and made investors good returns through the takeover of both IX Europe and Datacash.
“Fidelity was a great training ground for learning the principles of what makes a good business. Working with 80+ professionals accelerated my understanding of how companies can create value for shareholders. I also learnt how to model and value companies”
In 2008 he left Fidelity and joined start-up Pensato Capital where he is currently a partner and shareholder. Pensato is a long / short hedge fund with $650m AUM. He has been responsible for investments in the Technology, Media, Telecoms, Internet, Automotive, Biotech, Medtech, Gaming, Support Services and Diversified Financial sectors during his 6 year tenure. As a partner he also helps with strategic and operational issues the business faces.
“The process of looking for companies that are likely to disappoint or fail has made me a lot more aware of the risks businesses face. Being optimistic and ambitious is essential in founding a new business, but you have to be realistic with both the challenges and threats you face and how to mitigate them to be successful in the long run”
Russell is also involved with start-up Engagetech which helps technology companies accelerate sales growth and find new customers. With a turnover of £1.5m and 20+ staff he hopes this will be his next success story although the business requires business model development.
Please get in touch for advice on:
• Business model formation / transformation.
• Finding the right talent to take your business forward.
• How to create value for shareholders.
• Lead generation and Sales Execution via Engagetech.
I’m an old business head on young shoulders and love helping people achieve their goals.
Business focus: Software / Media / Internet Retail.