Simonetta is a senior marketing, product and strategy executive with 20+ experience across global cross-border payments, remittances, health insurance and luxury travel.
She combines a strong understanding of customer behaviors, brand purpose, traditional and digital / social marketing, with a rigorous strategic and commercial analysis and creative problem solving to help companies transform, optimize their business model, and grow.
Her career has been spent helping legacy businesses transform to embrace digital growth, repositioning their brand and their offering to address the needs of high-growth customer segments, and successfully addressing the challenges posed by digital disruptors.
She is fluent in Italian, English, Spanish and French, has lived in 5 different countries, has done extensive work abroad ranging from India, Russia, Germany, France, Italy, Spain and the US just to name a few, so she brings a wealth of functional and geographic understanding for start-ups looking to scale up internationally.
Simonetta’s spark and energy are passion. In the words of people who have worked with her “she has an uncanny ability to make the complex look simple and to get everyone excited and on board”.
Simonetta is currently the Senior Vice President for Global Brand, Marketing and Customer Engagement at Western Union, responsible for a variety of strategic marketing functions ranging from brand, communications planning, CRM, social media and loyalty, and sponsorships at a global level.
She started her career at McKinsey & Company, and since held a variety of roles, primarily in cross-border payments and financial services, ranging from American Express, where she spent 10 years in strategy, planning, product management and product development, and Bupa International, where she was the Director Strategy and Market Development function and a member of the Executive Board, and recently Western Union, where she also served on the Board of their Foundation.